ADVERTISING SPECS



Ad Type

Dimensions

Max File Size

Animation

Loops

Notes

Rectangle

300x250

30K

Up to
15 sec.

3 loops
max

Additional requirements for Flash or Pre - Approved Rich Media

Tile

234x60

30K

Up to
15 sec.

3 loops
max

Additional requirements for Flash or Pre - Approved Rich Media

Leader-
board

728x90

30K

Up to
15 sec.

3 loops
max

Additional requirements for Flash or Pre - Approved Rich Media

Half
Page

300x600

30K

Up to
15 sec.

3 loops
max

Additional requirements for Flash or Pre - Approved Rich Media

Road-
block

300x250
and
728x90
(run concurrently)

30K

Up to
15 sec.

3 loops
max

Additional requirements for Flash or Pre - Approved Rich Media

E-Mail Newsletter Sponsorship

728x90,
120x90 & 50 words of text

30K

Up to
15 sec.

3 loops
max

GIF or JPEG Only. Text max
of 50 words.

Technical Ad Specs

  • Format: We accept GIF, JPEG, HTML, FLASH, IFrame, Javascript, and all other pre-approved, DART-compatible Rich Media files. All ads must have a border.
  • Linking URL: Each creative should be accompanied by a click-through URL.
  • Due Dates: All creative(s) must be delivered a minimum of 5 business days prior to launch.
  • All ads must have a border.

Rich Media Ad Specs

  • Flash Files:
    • Flash files are accepted in .swf format only
    • To ensure proper tracking, files should contain an action script inserted in this fashion:

         on (release) {
         getURL (_level0.clickTag,
         "_blank");
         }

      (This action script will replace the click-through url within the file but url's must still be provided.)
    • All flash files also require a default .gif or .jpeg with a max file size of 30k.
    • Flash 6 or higher
  • Expandable Units:
    • 728x90; max expansion 728 x 270
    • 300x250; max expansion 500 x 500
    • Expansion must be user-initiated
    • No expandable ads on the homepage
    • Only one ad can expand on a page at a time
  • Other Rich Media:
    • All Rich Media files also require a default .gif or .jpeg with a max file size of 30K
    • Sound is permitted but must be user initiated
    • Please contact us for additional Rich Media-specific requirements