2017 Issue Dates and Deadlines

Please contact us for the most up-to-date version.

Issue Space Close Material Due
January/February Jan 9, 2017 Jan 12, 2017
March Feb 2, 2017 Feb 6, 2017
April March 6, 2017 March 9, 2017
May April 3, 2017 April 6, 2017
June May 2, 2017 May 8, 2017
July/August June 14, 2017 June 20, 2017
September Aug 1, 2017 Aug 4, 2017
Leaders Aug 11, 2017 Aug 17, 2017
October Sept 7, 2017 Sept 11, 2017
November Oct 5, 2017 Oct 10, 2017
December Nov 1, 2017 Nov 6, 2017

Not to be missed...


On Premise Player of the Year

  • Spirits Feature: American Brandy
  • Mixology: Winter Cocktails
  • On-Premise Player of the Year: Kimpton Hotels Group
  • Crystal Ball: Top trends for 2017
  • „Minneapolis Craft Spirits & Beer Scene
  • „„Cocktail Hour: Nico de Soto of Mace, New York City
  • „Craft Profile: Koval Distillery
  • „Retailer Profile: Knightly Spirits, Orlando, Florida
  • Independent Wholesalers on the Rise
  • Wine Feature: Austria
  • Wine Sense: Franciacorta
  • „Beer Feature: Brooklyn Brewery
  • Beer Buzz: The Hops Renaissance
  • „Bar Talk: Squid Ink Syrup in Cocktails



  • Vodka Category Feature
  • „„Mixology: Cocktail and Food Pairings
  • „„The Cuervo IPO
  • „„Craft Spirits Profile: Few Spirits
  • „„On-Premise Profile: Thompson Hotels/Two Roads Hospitality
  • „„Retailer Profile: Bottle Bargains, Long Island, NY
  • „„Retailer Feature: The Colorado Market
  • „„Barrel Programs for Retailers
  • „„Wine Feature: California Pinot Noir
  • „„Wine Feature: English Wine
  • „„Wine Sense: Mexican Wine
  • „„Beer Feature:
  • „„Beer Buzz: Unusual Beer Venues
  • „„Bar Talk: Session Cocktails
  • „„Special Bonus Distribution: Impact Marketing Seminar


Spirit & Wine Hot Brand Awards

  • „Spirits and Wine Hot Brands
  • „Liqueurs Category Feature
  • „Mixology: Tequila Cocktails
  • „Retailer Feature: The California Market
  • „Craft Brewer Profile: Allagash
  • „On-Premise Profile: Standard Hotels
  • „Craft Spirits Profile: Westland
  • „Supplier Profile: Frederick Wildman
  • „Market Watch Interview: Larry Ruvo On Las Vegas
  • Wine Feature: Champagne
  • „Wine Sense: Reverse Wine Pairing
  • „Beer Feature: European Beers
  • Bar Talk: Wood Flavored Infusions in Cocktails
  • „Special Bonus Distribution: Wine & Spirits Wholesalers of America


Control States/NABCA

  • „Rum Category Feature
  • „Japanese Whisky Category Feature
  • „Mixology: Vodka
  • State of the Craft Spirits Market
  • „Control State Review
  • Smaller Control State Profiles-Feature
  • „Retailer Feature: The Missouri Market
  • Profile: Plumpjack Wine Co.
  • „Wine Feature: California Whites
  • „Wine Feature: Portugal’s Dry Wines
  • „Beer Feature: Craft’s Old Guard: Boston Beer, Sierra Nevada, New Belgium
  • „Bar Talk: Oil In Cocktails
  • „Special Bonus Distribution: National Alcohol Beverage Control Association & National Resturant Association


  • Gin Category Feature
  • „Mixology: Hottest Summer Cocktails
  • Top U.S. Retailers Survey
  • „On-Premise Profile: Cohn Restaurant Group
  • „Retailer Feature: The Alaska Market
  • „State Of The On-Premise (Roundtable)
  • Craft Spirits Profile: House Spirits
  • „Retailer Profile: Total Wine & More
  • Wine Feature: French Rosé
  • „Wine Feature: Other Rosés Besides French
  • Wine Supplier Profile:
  • „Beer Feature:
  • „Beer Buzz: Bronx Brewery
  • „Wine Sense: Tuscany Crus
  • „Bar Talk: Alternative Ices


  • „Tequila Category Feature
  • „Sake Category Feature
  • „Mixology: Farm to Bar, Cocktails using locally ingredients (including spirits)
  • „Direct To Consumer Wine Sales
  • „On-Premise Profile: One-Off Hospitality Group
  • „Retailer Feature: The Minnesota Market
  • „Retailer Profile: Brooklyn Wine Exchange
  • „Supplier Profile: DFV Wines
  • „Wine Feature: California’s Central Coast
  • Wine Feature: Washington
  • „Wine Sense: Verdejo
  • Special Advertorial Section: Summer Cocktails
  • Special Bonus Distribution: Tales of the Cocktail


Whiskey/Beer Hot Brands

  • Spirits Category Feature: Irish Whiskey
  • „Spirits Category Feature: Bourbon
  • „Mixology: Beer- And Cider-Based Cocktails
  • „State of the Craft Beer Industry
  • „Beer “Hot Brands”
  • Anheuser-Busch’s Craft role
  • „Beer Wholesaler of the Year
  • „On-Premise Profile: Barteca Restaurant Group
  • „Retailer Feature: The Connecticut Market
  • „Wine Feature: Spain Fights For Market Share
  • „Wine Supplier Profile: Palm Bay
  • Bar Talk:
  • „Special Bonus Distribution: National Beer Wholesalers Association


Annual Retail Awards

Leaders Banquet
„Profiles of Six Leaders, Four Alumni Award Winners and The Retailer of the Year. The Publication honors the best industry retailers in the country. Leaders awards are presented at the annual Leaders Dinner event attended by retail, wholesale and supplier executives.


Hot Prospect Brand Awards

  • „Spirits & Wine Hot Prospects
  • „Blended Scotch Whisky Category Feature
  • Single Malt Scotch Whisky Category Feature
  • „„Mixology: Asian Spirits
  • „Craft Spirits Feature:
  • Importer Feature: Wilson Daniels
  • Retailer Feature: The Texas Market
  • „„Leaders Roundup
  • „„Retailer Profile: Ryan’s Wine & Spirits, Canandaigua NY
  • „Wine Feature: Port
  • „„Wine Feature: Beaujolais
  • „„„Bar Talk: Sale In Cocktails
  • „Special Bonus Distribution: Wine Spectator Wine Experience


  • Canadian Whisky Category Feature
  • „Mixology: Session Cocktails
  • „On-Premise Profile: Niche Food Group
  • „Retailer Feature: The Florida Market
  • „NBWA Roundup
  • Importer Feature: Vintus
  • „Wine Feature: Oregon
  • Wine Feature: Cava
  • „Wine Sense: Natural Wine


Blue Chip Brand Awards

  • „Cognac Category Feature
  • „„Imported Vodka Category Feature
  • „„Southern Glazer’s: Two Years Later (And Fallout So Far)
  • „„On-Premise Profile: Fifth Group
  • „„Blue Chip Brands
  • „Pairing Whiskies and Food
  • „„Retailer Profile: Wine & Spirits Retail Marketing Inc. (20 stores in Rhode Island and Massachusetts, including Douglas Wine & Spirits)
  • „„Wine Feature: California Sparkling Wine
  • „„Bar Talk: Aged Whiskies In Cocktails

Hot Themes for 2017...

On-Premise Player of the Year
The best restaurateur or bar owner is showcased in a feature story. Learn what has made the company a success.

Recognition of the best industry retailers in the country both in store and online.

Hot Brand Awards, Blue Chip Brands & Hot Prospects
These are the industry’s most exciting and valued brands, quantified each year by Impact and published in Market Watch.

On-Premise & Off-Premise Profiles
A look at what your customers are doing with their stores and operations to maintain and enhance the customers’ experience.

Appearing in every issue...

MRS Editorial
Letter from Marvin R. Shanken, the Chairman of M. Shanken Communications

Through the Glass
News about retailers, on- and off-premise operators, supplier brands and more.

Bar & Nightclub Openings
The hottest openings of clubs and bars from around the country

Restaurant Openings
The latest culinary openings, and what their beverage offerings look like

Photographs and captions from the latest industry and celebrity events

Shop Window
News on expansion and innovative marketing from retail stores nationwide

New Product Watch
Information on new products and how to get them

First Birthdays
A look at brands after their first year on the market

Beer Buzz
The latest bar trends, promotion, technology and more

Wine Files
A look at trends and innovation in the wine category

Beer Watch
What's new and happening in the beer category

Sommelier Spotlight
A profile of a notable Sommelier and details about his or her wine program

The latest cocktail trends

News Watch
All the news that's fit to print

Cocktail Hour
A bar/bartender profile and the venue's signature drinks

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