Mission Statement

Market Watch is the primary resource for business information for the drinks industry, providing extensive analysis of industry trends, data, statistics, on- and off-premise operations, as well as coverage of business strategies, merchandising promotion and wholesale news.

As the link between the supplier and trade, Market Watch has a major influence on the degree to which the retailer understands, respects and acknowledges product in today's competitive and volatile business environment.

Open state retailers and control state personnel are more responsive than ever to direct brand communications. The trade tier is openly seeking assertive actions on the part of suppliers.

The time to establish effective and continuing rapport with the trade is now!

What Does Market Watch Offer Me?

  • Market Watch is the voice of the industry, providing crucial trend and market information to your customers (on-premise and off-premise) so they can aggressively promote and sell alcoholic beverages.
  • Market Watch maintains a constant, active presence at all industry functions (including WSWA, NABCA, NRA, ABL, Nightclub & Bar, NBWA and the Wine & Spirits Guild).
  • Market Watch gives you 53,000+ buyers (135,000+ with pass along readership, Harvey Research Study) 11 times a year who request and read each issue!
  • Market Watch readers offer enormous purchasing power: on-premise beverage sales average $1.6 million per outlet annually; off-premise average is $1.8 million!
  • Market Watch is the industry's number one source for business information!

Also, please visit MarketWatchmag.com for the latest information.

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