All advertising must be supplied at correct size. Any ad requiring typesetting, camera, art/layout or photo work must be supplied two weeks before closing date. Charges will be quoted upon request.

Note: Any ad less than full-page size that is not bordered may be enclosed with a hairline or 1-point rule at the discretion of the production department.


All production material (except inserts) should be sent to:

  Production Manager
  Impact
  387 Park Avenue South, 8th floor
  New York, NY 10016


Full Page

Type

Width

Height

Trim

8 1/2"
(216mm)

11"
(279mm)

Bleed

8 6/8"
(222mm)

11 1/4"
(286mm)

Non-Bleed

7"
(178mm)

10"
(254mm)

Safety

8"
(203mm)

10 3/4"
(273mm)


Fractional:

Type

Width

Height

2/3 Page

4 3/4"
(121mm)

9 3/4"
(248mm)

1/3 page
Vertical
Non-Bleed

2 1/4"
(57mm)

9 3/4"
(248mm)
 

 

Digital File Specification

PDF/X-1a

  • PDF/X-1a file saved on a CD or DVD. Only one ad per file
  • All high-resolution images and fonts must be included when the PDF/X-1a file is saved
  • Only use type 1 Font - No TrueType fonts or font substitutions
  • Images must be CMYK or Grayscale TIFF or EPS prepared for the SWOP/TR001 color environment
  • Total Area Coverage for CMYK color builds cannot exceed 300%
  • No RGB or JPEG images. Do not nest EPS file into other EPS files. Do not embed ICC Profiles within images
  • All required image trapping must be included in the file(s)

TIFF/IT-P1

  • TIFF/IT-P1 Format on a 100 Mb Zip or CD-ROM.
  • The Final Page (FP), Continuous Tone (CT), and Linework (LW) files for each ad.
  • The files should be named with the following extensions.

    Final Page file: Filename.FP
    Continuous Tone file: Filename.CT
    Line Work file: Filename.LW

    After the TIFF/IT files are created, DO NOT RE-NAME the files
  • The LW and HC file must be 2,400 dpi to avoid metric conversion issues
  • The CT file should be SWOP (CMYK) 300 dpi. Total area density should not exceed SWOP 300% TAC
  • Any 5th or Spot color should be in a separate file set
  • All required image trapping must be included in the file(s)
  • The black text should be merged with the Linework file