Ad Type

Dimensions

Max File Size

Animation

Loops

Notes

Sky-
scraper

160x600

30K

Up to
15 sec.

3 loops
max

Additional requirements for Flash or Pre-Approved Rich Media.

Leader-
board

728x90

30K

Up to
15 sec.

3 loops
max

Additional requirements for Flash or Pre-Approved Rich Media.

Road-
block

160x600
and
728x90
(run concurrently)

30K

Up to
15 sec.

3 loops
max

Additional requirements for Flash or Pre-Approved Rich Media.

Technical Ad Specs

• Format: We accept GIF, JPEG, HTML, FLASH, IFrame, Javascript, and all other pre-approved, DART-compatible Rich Media files.
• Linking URL: Each creative should be accompanied by a click-through URL.
• Due Dates: All creative(s) must be delivered a minimum of 5 business days prior to launch.

Rich Media Ad Specs

• Flash Files:
  
  
  • Flash files are accepted in .swf format only
  • To ensure proper tracking, files should contain an action script inserted in this fashion:
    
       on (release) {
       getURL (_level0.clickTag,
       "_blank");
       }
    
    (This action script will replace the click-through url within the file but urls must still be provided.)
  • All flash files also require a default .gif or .jpeg with a max file size of 30k.
  • Flash 6 or higher
• Expandable Units:
  • 160 x 600; max expansion 400 x 600
  • 728 x 90; max expansion 728 x 270
• Other Rich Media:
  • All Rich Media files also require a default .gif or .jpeg with a max file size of 30K
  • Sound is permitted but must be user initiated
  • Please contact us for additional Rich Media-specific requirements