Cigar Aficionado OVERVIEW


The launch of Cigar Aficionado in 1992 was the result of a dream: to create the finest luxury lifestyle magazine for men who not only enjoy a good cigar, but know a thing or two about how to live well. The magazine would cover the world of cigars, but also address with equal passion the pursuits and interests of smart, savvy and discerning readers.

Cigar Aficionado is far more than a single-interest niche publication. Every issue immerses our readers in topical editorial features including celebrity profiles and interviews, political perspectives, great golf, hot cars, the wide world of sports, big stakes gaming, articles on the best places to travel, fine wines and spirits, the latest men's fashion, the coolest watches, and trends in consumer electronics and gadgets, and of course the most respected cigar reviews and ratings trusted by 1.9 million readers.

Fifteen years later, our dream has become a reality. Cigar Aficionado stands alone as a private men's club set within the pages of a luxury magazine.


A SAMPLE OF ADVERTISERS IN KEY CATEGORIES


Automotive

Audi
BMW
Cadillac
Camaro
Ford Flex
Harley-Davidson
Honda S2
Hummer
Jaguar
Lexus
Nissan
Mercedes-Benz
Porsche
Saturn


WATCH & JEWELRY

Bell & Ross
Carl F. Bucherer
Cartier
Chopard
IWC
Jacob & Co.
Maurice Lacroix
Mikimoto
Oceanus
Panerai
Zenith


FASHION & ACCESSORIES

Chanel
Ermenegildo Zegna
Louis Vuitton
Talbott
Tommy Bahama


CONSUMER ELECTRONICS

Bang & Olufsen
Canon


Travel

Borgata Hotel & Casino
Dominican Republic
Doonbeg Golf Resort
Embassy Suites
Foxwoods
India Tourism
MGM Grand
Monaco Tourism
Net Jets
Pinehurst
Punta Nizuc
Punta Cana Resort & Club
Quintess
Ritz Carlton Club & Residences
Roco Ki
Sea Island Resort
St. Kitts Marriott
Trump International Golf Club: Residences
Venetian Hotel & Casino
Villas at Royal Lahainal


Other Luxury

American Express
Kohler
Viking Range
Visa

MRI Fall 2008*

Audience 1,909,000

Readers Per Copy*

7.63

Sex/Martial Status

Male

Female

Married

85%

15%

70%

Age

21+

21-34

35-49

50-64

Median Age

99%

26%

45%

22%

41

Household Income/Assets

Median HHI

Median IEI

Mean HHI

Mean IEI

HHI $150,000+

HHI $200,000+

Own Home

$149,974

$85,993

$157,005

$115,803

50%

15%

84%

Education & Occupation

College Degree+

Managerial/Professional

67%

54%

Primary Readers

Median HHI

Mean IEI

Mean HHI

Median IEI

Average time spent reading

$152,953

$92,290

$112,709

$88,623

47 Minutes


Data Source: MRI Fall 2008, Adults, HHI $100,000+


Median HHI

MMR 2008
$160,773